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IPL, a sport that not just provides a level playing field to many teams, it also opens its ground for brands to reach their target audience and share their beautiful stories. After gauging a few clients’ business problems about campaign effectiveness and ROI during IPL, Velocity MR (erstwhile the full-service arm of Markelytics) launched IPL Brands Insights Study in 2019, covering 200+ brands advertised/sponsored during the mega cricket sporting league. Entire findings were presented in a must-read book for all the marketers – IPL Brands Insights Book (I-BIB). It covers numerous data points and marketing insights, notable among them are – ROI of a Campaign, Viewership Analysis, Loyalty Analysis, Jersey Analysis, Popularity Analysis, Impact Scores, Media Basket Analysis et al.

If your brand is taking the IPL plunge, guard your investment’s effectiveness and efficacy through our IPL Brands Insights Study. Write to us now.

IPL Brands Insights Chronicles: 2019-23

The IPL impact is huge, solidified by the staggering combined brand valuation of ₹89,232 Cr. after the 2023 season, marking a remarkable 433% increase since its inception in 2008. Is your brand following the trail or lagging behind the crowd?

Uncover the nuances of finding that perfect marketing/sponsoring strategy for the upcoming IPL with our IPL Brands Insights Chronicles – a comprehensive guide based on our yearly syndicated studies from past 5 years that gives a bird’s-eye view on the trends/patterns that defined the success & failures for multiple brands all those years!


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Velocity MR (erstwhile the full-service arm of Markelytics)


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