Make Smart Decisions with Deep Insights
#StrikeTheRightImpactDo you crave insights to connect and engage with your audience effectively during IPL? Explore our IPL Brands Insights Book 2023 and draw meaningful inferences for your brand.
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Highlights
Uncovering insights that impact the decision making of brands taking the IPL plunge;among many, here are a few insightful pointers from IPL Brands Insights Book 2023.
Through Thick & Thin
Team Loyalty
Chennai Super Kings, 4-time IPL champs, began with high viewership but faced a dip in weeks 4 and 5, later recovering as favourites.
Top of the Mind
Brand Recall
Tata and Dream11 have secured the position of the most recalled brand this year, with Tata having a higher spontaneous recall.
Spot the Trend
IPL Viewership
OTT platforms dominates, signaling a preference for online streaming over traditional TV, reflecting a major shift.
Insights Studio
A snapshot of a few analysis covered in the book this year
Performance Impact
Performance Impact
Performance's role in viewer attraction
Player Popularity
Player Popularity
Gauge Regional and National Popularity
Brand Recall
Viewership Trends
Tracking the latest viewership trends
Viewership Trends
Impact of Performance on Viewership
Decipher how breathtaking performances impact viewership v/s dull matches