Make Smart Decisions with Deep Insights

#StrikeTheRightImpact

Do you crave insights to connect and engage with your audience effectively during IPL? Explore our IPL Brands Insights Book 2023 and draw meaningful inferences for your brand.

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Highlights

Uncovering insights that impact the decision making of brands taking the IPL plunge;
among many, here are a few insightful pointers from IPL Brands Insights Book 2023.
Through Thick & Thin

Team Loyalty

Chennai Super Kings, 4-time IPL champs, began with high viewership but faced a dip in weeks 4 and 5, later recovering as favourites.

Top of the Mind

Brand Recall

Tata and Dream11 have secured the position of the most recalled brand this year, with Tata having a higher spontaneous recall.

Spot the Trend

IPL Viewership

OTT platforms dominates, signaling a preference for online streaming over traditional TV, reflecting a major shift.

Insights Studio

A snapshot of a few analysis covered in the book this year

Performance Impact

Performance Impact

Performance's role in viewer attraction

Player Popularity

Player Popularity

Gauge Regional and National Popularity

Brand Recall

Viewership Trends

Tracking the latest viewership trends

Viewership Trends

Impact of Performance on Viewership

Decipher how breathtaking performances impact viewership v/s dull matches