Do you want to make an impact, leverage sponsorships, & engage millions of fans?

#YorkerForBrands

Get the insights you need to refine your strategy, maximize visibility, and stay ahead of the competition from our IPL Brands Insights Book 2024.

Monitor live performance and adjust promptly with our IPL Brands Insights Study - Markelytics
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Highlights

Uncovering insights that impact the decision making of brands taking the IPL plunge;
among many, here are a few insightful pointers from IPL Brands Insights Book 2024.
Measurement of brand recall and recognition within the IPL audience - Markelytics
Enduring Team Loyalty

Fan Engagement

Loyalty-driven teams like CSK & MI led in viewership and engagement.

New Entrants Making Their Mark

Emerging Brands

New entrants like SBI and IDFC First Bank disrupted top 10 brand positions.

Maximizing Visibility, Driving ROI

Jersey Sponsorship

Dream11 topped visibility for multiple teams, proving effective ROI.

Insights Studio

A snapshot of a few analyses covered in the book this year

Jersey Placement Analysis

Jersey Placement Analysis

Understand the importance of brand placement on a player’s jersey

Brands Recall

Brands Recall

Tracking the latest viewership trends

Popularity Analysis

Popularity Analysis

Measure & Analyze the fan followership for the IPL

Loyalty Analysis

Loyalty Analysis

Target the audience on the basis of their loyalty to a team