Marketing Decision Making
Pioneering Data-drivenfor brands taking the IPL plunge. Guard your campaign investments & much more through numerous insightful stories.
Highlights
Uncovering insights that impact the decision making of brands taking the IPL plunge;among many, here are a few insightful pointers from IPL Brands Insights Book 2019.
Advertise or Sponsor
Heavy Advertising scores over team sponsorships in getting a better brand recall
Regional Campaigns
CSK & KKR are the go-to franchisees for a better performing regional campaigns
National Appeal
CSK & MI can be leveraged by brands looking for a national appeal
Insights Studio
A snapshot of a few analysis covered in the book this year
Brand Association
Brand Association
Brand Association Understand the factors that directly impact TOM mentions
Brand Recall
Brand Recall
Deep dive into the various aspects enhancing Brand Recall
Brand Placements
Brand Placements
Perception on brands placed in prominent vs non-prominent position on jersey
The Digital Touch
The Digital Touch
Importance and effect of a team’s social media presence
Impact Scores
Impact Scores
Mother of All Insights covering more than 10 marketing metrics
Loyalty Analysis
Loyalty Analysis
Take advantage of the loyalty proportion of each IPL team