Marketing Decision Making

Pioneering Data-driven

for brands taking the IPL plunge. Guard your campaign investments & much more through numerous insightful stories.

Highlights

Uncovering insights that impact the decision making of brands taking the IPL plunge;
among many, here are a few insightful pointers from IPL Brands Insights Book 2019.

Advertise or Sponsor

Heavy Advertising scores over team sponsorships in getting a better brand recall

Regional Campaigns

CSK & KKR are the go-to franchisees for a better performing regional campaigns

National Appeal

CSK & MI can be leveraged by brands looking for a national appeal

Insights Studio

A snapshot of a few analysis covered in the book this year

Brand Association

Brand Association

Brand Association Understand the factors that directly impact TOM mentions

Brand Recall

Brand Recall

Deep dive into the various aspects enhancing Brand Recall

Brand Placements

Brand Placements

Perception on brands placed in prominent vs non-prominent position on jersey

The Digital Touch

The Digital Touch

Importance and effect of a team’s social media presence

Impact Scores

Impact Scores

Mother of All Insights covering more than 10 marketing metrics

Loyalty Analysis

Loyalty Analysis

Take advantage of the loyalty proportion of each IPL team