Back your Instinct with Data & Insights
#ScreenIsStadiumPandemic took most out of us, but brands made most out of it. IPL Brands Insights Book 2020 can help you beat one of the brands.
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Highlights
Uncovering insights that impact the decision making of brands taking the IPL plunge;among many, here are a few insightful pointers from IPL Brands Insights Book 2020.
Next big thing in IPL
In-stadia advertising works really well for a higher brand recall
Popularity in the Non-IPL Team States
Advertising in MI & CSK matches appeals to people of Gujarat & MP
Dip in Viewership on Hotstar
On-the-go viewers ditched Hotstar during the pandemic
Insights Studio
A snapshot of a few analysis covered in the book this year
Popularity Analysis
Popularity Analysis
Perception of a team from a viewers’
mind
IPL Viewership Analysis
IPL Viewership Analysis
Perception of a team from a viewers’ mindUnderstand the viewership pattern to get optimal brand impact
Loyalty Analysis
Loyalty Analysis
Understand the level of loyalty each team has from their fans
Impact Scores
Impact Scores
AKA Mother of all insights that covers 10+ marketing metrics
Brand Recall
Brand Recall
Deep dive into the various aspects enhancing Brand Recall
Brand Placment
Brand Placment
Get the best out of the your brand placement on a team Jersey