Back your Instinct with Data & Insights

#ScreenIsStadium

Pandemic took most out of us, but brands made most out of it. IPL Brands Insights Book 2020 can help you beat one of the brands.

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Highlights

Uncovering insights that impact the decision making of brands taking the IPL plunge;
among many, here are a few insightful pointers from IPL Brands Insights Book 2020.
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Next big thing in IPL

In-stadia advertising works really well for a higher brand recall

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Popularity in the Non-IPL Team States

Advertising in MI & CSK matches appeals to people of Gujarat & MP

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Dip in Viewership on Hotstar

On-the-go viewers ditched Hotstar during the pandemic

Insights Studio

A snapshot of a few analysis covered in the book this year

Popularity Analysis

Popularity Analysis

Perception of a team from a viewers’ mind

IPL Viewership Analysis

IPL Viewership Analysis

Perception of a team from a viewers’ mindUnderstand the viewership pattern to get optimal brand impact

Loyalty Analysis

Loyalty Analysis

Understand the level of loyalty each team has from their fans

Impact Scores

Impact Scores

AKA Mother of all insights that covers 10+ marketing metrics

Brand Recall

Brand Recall

Deep dive into the various aspects enhancing Brand Recall

Brand Placment

Brand Placment

Get the best out of the your brand placement on a team Jersey