Don’t go Blind
this IPL 2022
#dontgoblindGet in the game with IPL Brands Insights Book 2022. Gain invaluable market intelligence, maximize brand visibility, and dominate the competition.
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Worth Ad Investments Tracked
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Major Highlights
Among many, a few insights that can enable brands to reach an inference about the effectiveness of their spending decisions based on how well their marketing campaigns resonate with their TG.
Higher spontaneous recall
Dream11 and Jio have secured the position of the most recalled brand this year followed by Unacademy and Paytm
Top-of-the-mind brand
TATA secures highest top-of-mind, owing to title sponsorship, advertisements, Post match award, TATA Punch car in the stadium
Home centre popularity
Brands looking for a regional appeal can associate with LSG & KKR because of their high popularity
Insights Studio
A snapshot of a few analysis covered in the book this year
Brands Recall
Brands Recall
Strategies to help brands top the recall charts
Impact Scores
Impact Scores
Mother of all the insights covering more than 10 metrics
Popularity Analysis
Popularity Analysis
Measure & Analyze the fan followership for the IPL
Impact of Performance on Viewership
Impact of Performance on Viewership
Decipher how breathtaking performances impact viewership v/s dull matches