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this IPL 2022
Get in the game with IPL Brands Insights Book 2022. Gain invaluable market intelligence, maximize brand visibility, and dominate the competition.
Major HighlightsAmong many, a few insights that can enable brands to reach an inference about the effectiveness of their spending decisions based on how well their marketing campaigns resonate with their TG.
Higher spontaneous recall
Dream11 and Jio have secured the position of the most recalled brand this year followed by Unacademy and Paytm
TATA secures highest top-of-mind, owing to title sponsorship, advertisements, Post match award, TATA Punch car in the stadium
Home centre popularity
Brands looking for a regional appeal can associate with LSG & KKR because of their high popularity