Don’t go Blind
this IPL 2022


Get in the game with IPL Brands Insights Book 2022. Gain invaluable market intelligence, maximize brand visibility, and dominate the competition.

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Worth Ad Investments Tracked
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Major Highlights

Among many, a few insights that can enable brands to reach an inference about the effectiveness of their spending decisions based on how well their marketing campaigns resonate with their TG.

Higher spontaneous recall

Dream11 and Jio have secured the position of the most recalled brand this year followed by Unacademy and Paytm

Top-of-the-mind brand

TATA secures highest top-of-mind, owing to title sponsorship, advertisements, Post match award, TATA Punch car in the stadium

Home centre popularity

Brands looking for a regional appeal can associate with LSG & KKR because of their high popularity

Insights Studio

A snapshot of a few analysis covered in the book this year

Brands Recall

Brands Recall

Strategies to help brands top the recall charts

Impact Scores

Impact Scores

Mother of all the insights covering more than 10 metrics

Popularity Analysis

Popularity Analysis

Measure & Analyze the fan followership for the IPL

Impact of Performance on Viewership

Impact of Performance on Viewership

Decipher how breathtaking performances impact viewership v/s dull matches


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