Don't go Blind
this IPL 2022

#dontgoblind

Performance when Measured & Monitored yields actionable Insights. Understand the Effectiveness of your brand campaigns & Measure the ROI of your spends during IPL 2022. 

Research Methodology

Quantitative Online Surveys

Cities covered - Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Jodhpur, Udaipur, Mohali, Ludhiana, Chandigarh, Gandhinagar, Vadodara, Surat, Indore, Bhopal, Jabalpur, Coimbatore, Madurai, Salem, Trichy, Prayagraj, Agra, Kanpur, Varanasi;

18-20 minutes of online survey will be administered to online panelists of Markelytics.

Quantitative Online Surveys

Cities covered - Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Jodhpur, Udaipur, Mohali, Ludhiana, Chandigarh, Gandhinagar, Vadodara, Surat, Indore, Bhopal, Jabalpur, Coimbatore, Madurai, Salem, Trichy, Prayagraj, Agra, Kanpur, Varanasi;

18-20 minutes of online survey will be administered to online panelists of Markelytics.

Sample Plan

The study will be conducted on a weekly tracker basis.
Total Sample Size (During IPL - 9 Weeks) = 4500

Sample Plan

The study will be conducted on a weekly tracker basis.
Total Sample Size (During IPL - 9 Weeks) = 4500

Analysis Variables

Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done).

Analysis Variables

Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done).

Information Hub

What do brands sponsoring or advertising in IPL get from the study? Understand the battleground better where not just the teams go into the tussle, but brands too get into the aggressive mode.

Comparative Analysis

Viewership Trend

Jersey Analysis

Loyalty Analysis

ROI Of Campaign

Impact Scores

Association Analysis

Brand Recall

Brand Personas

Media Analysis

Insights Hub

How you get better with the above details?

Questions Handout

The Impact of IPL is big but is it the same for your Brand Campaigns?

List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision making for IPL advertisers, sponsors, and media/organizers.

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