Take Smarter IPL Marketing Decisions
#JustOneCoachBacked by factual insights and not just your gut feeling. Time to take the big leap and take bigger and better risks in the upcoming tournament with our help.
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Highlights
Uncovering insights that impact the decision making of brands taking the IPL plunge;among many, here are a few insightful pointers from IPL Brands Insights Book 2021.
Blending works best for Brands
A blend of activities such as long-term association with a popular team, jersey sponsorship, advertisement with celebrity and an active social media presence ensures higher recalls for the brands.
Way forward for Delhi Capitals
The increase in the viewership share of DC promises much more growth in the upcoming season owing to its energetic performance and growing popularity. A perfect opportunity for the brands to form associations as sponsors/advertisers.
Performance above Popularity
The tables turned for both the teams CSK and MI in this tournament given the difference in their performance with CSK managing to steal the top spot both in terms of popularity and viewership; and subsequently higher brand recall for their sponsors.
Insights Studio
A snapshot of a few analysis covered in the book this year
Popularity Analysis
Popularity Analysis
IPL Viewership trends
IPL Viewership trends
Loyalty Analysis
Loyalty Analysis
Brand Impact Scores
Brand Impact Scores
Jersey Placement Analysis
Jersey Placement Analysis
