Take Smarter IPL Marketing Decisions

#JustOneCoach

Backed by factual insights and not just your gut feeling. Time to take the big leap and take bigger and better risks in the upcoming tournament with our help. 

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Highlights

Uncovering insights that impact the decision making of brands taking the IPL plunge;
among many, here are a few insightful pointers from IPL Brands Insights Book 2021.
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Blending works best for Brands

A blend of activities such as long-term association with a popular team, jersey sponsorship, advertisement with celebrity and an active social media presence ensures higher recalls for the brands.

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Way forward for Delhi Capitals

The increase in the viewership share of DC promises much more growth in the upcoming season owing to its energetic performance and growing popularity. A perfect opportunity for the brands to form associations as sponsors/advertisers.

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Performance above Popularity

The tables turned for both the teams CSK and MI in this tournament given the difference in their performance with CSK managing to steal the top spot both in terms of popularity and viewership; and subsequently higher brand recall for their sponsors.

Insights Studio

A snapshot of a few analysis covered in the book this year

Popularity Analysis

Which team stole the hearts of the audience?

Popularity Analysis

Perception of a team from a viewers’ mind

IPL Viewership trends

IPL Viewership trends

Analyze which platform may provide your brand with maximum viewership

Loyalty Analysis

Loyalty Analysis

Target the audience on the basis of their loyalty to a team

Brand Impact Scores

Brand Impact Scores

AKA Mother of all insights that covers 10+ marketing metrics 

Jersey Placement Analysis

Jersey Placement Analysis

Understand the importance of brand placement on a player’s jersey

Team Sponsor Analysis

Team Sponsor Analysis

How strongly does the audience associate your brand with the team?

Enquiries

General Enquiries: response@markelytics.com

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