Brand Building Study

The Ground for

Understand your brand’s campaign effectiveness & its impact so that your marketing investment doesn’t miss its mark.

Monitor live performance and adjust promptly with our IPL Brands Insights Study - Markelytics

Research Methodology

Quantitative online surveys for IPL insights - Markelytics

Quantitative Online Surveys

For Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad & Pune: 18-20 minutes online survey to panelists of Markelytics.

Quantitative Online Surveys

For Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad & Pune: 18-20 minutes online survey to panelists of Markelytics.
Quantitative Offline F2F Surveys for IPL data collection - Markelytics

Quantitative Offline F2F Surveys

For Visakhapatnam, Indore & Jaipur: 18-20 minutes F2F online survey.

Quantitative Offline F2F Surveys

For Visakhapatnam, Indore & Jaipur: 18-20 minutes F2F online survey.
Key analysis variables for IPL trend evaluation - Markelytics

Analysis Variables

Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done).

Analysis Variables

Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done).

Information Hub

What do brands sponsoring or advertising in IPL get from the study? Understand the battleground better where not just the teams go into the tussle, but brands too get into the aggressive mode.
Comparative analysis of IPL brand performance across various metrics.

Comparative Analysis

Trends in viewership for the IPL over time - Markelytics

Viewership Trend

Analysis of jersey popularity and branding impact in the IPL - Markelytics

Jersey Analysis

Insights into fan loyalty and engagement with IPL teams and brands - Markelytics

Loyalty Analysis

Return on investment analysis for marketing campaigns in the IPL - Markelytics

ROI Of Campaign

Impact scores of various brands and campaigns in the IPL - Markelytics

Impact Scores

Analysis of brand associations and their effects on IPL perception - Markelytics

Association Analysis

Measurement of brand recall and recognition within the IPL audience - Markelytics

Brand Recall

Profiles of different brand personas and their relevance in the IPL context - Markelytics

Brand Personas

Analysis of media coverage and its influence on the IPL brand landscape - Markelytics

Media Analysis

Insights Hub

How you get better with the above details?

Questions Handout

The Impact of IPL is big but is it the same for your Brand Campaigns?

List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision making for IPL advertisers, sponsors, and media/organizers.

Explore how IPL affects your brand campaigns. Get vital marketing questions answered with our detailed, customized report.

Enquiries

General Enquiries: response@markelytics.com

Follow us

INDIA   |   USA   |   UK   |   UAE   |   SINGAPORE  |  INDONESIA   |  SOUTH KOREA   |  KSA

Enquiries

General Enquiries: response@markelytics.com

Follow us

INDIA   |   USA   |   UK   |   UAE   |   SINGAPORE  |  INDONESIA   |  SOUTH KOREA  | KSA

Quick links

Recent Post

  • JULY 01, 2024
  • JUNE 04, 2024

Copyright © 2024 Markelytics. All Rights Reserved.