Brand Building Study

The Ground for

Understand your brand’s campaign effectiveness & its impact so that your marketing investment doesn’t miss its mark.

Research Methodology

Quantitative Online Surveys

For Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad & Pune: 18-20 minutes online survey to panelists of Markelytics.

Quantitative Online Surveys

For Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad & Pune: 18-20 minutes online survey to panelists of Markelytics.

Quantitative Offline F2F Surveys

For Visakhapatnam, Indore & Jaipur: 18-20 minutes F2F online survey.

Quantitative Offline F2F Surveys

For Visakhapatnam, Indore & Jaipur: 18-20 minutes F2F online survey.

Analysis Variables

Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done).

Analysis Variables

Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done).

Information Hub

What do brands sponsoring or advertising in IPL get from the study? Understand the battleground better where not just the teams go into the tussle, but brands too get into the aggressive mode.

Comparative Analysis

Viewership Trend

Jersey Analysis

Loyalty Analysis

ROI Of Campaign

Impact Scores

Association Analysis

Brand Recall

Brand Personas

Media Analysis

Insights Hub

How you get better with the above details?

Questions Handout

The Impact of IPL is big but is it the same for your Brand Campaigns?

List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision making for IPL advertisers, sponsors, and media/organizers.

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