From Pitch to Profit,
IPL Insights for ROI Growth.

#IPLBrandsInsightsStudy2024

Track the performance of your IPL campaign, measure ad effectiveness, and optimize the strategic positioning of your brand both on and off the field with actionable insights. 

    Fill out the form to request the approach note
    for the IPL Brands Insights Study 2024

    1 +
    Brands
    Served
    1 +
    Ads
    Evaluated
    $ 0 Mn
    Worth Ad
    Investments Tracked
    1 +
    Advertisers
    Covered
    0 +
    Sponsors
    Covered

    Research Methodology

    Quantitative Online Surveys

    135+ Indian Cities covered including Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Chandigarh, Gandhinagar, Indore, Bhopal, Coimbatore, Madurai, Prayagraj among others

    18-20 minutes of the online survey will be administered to online panellists of Markelytics

    Quantitative Online Surveys

    135+ Indian Cities covered including Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Chandigarh, Gandhinagar, Indore, Bhopal, Coimbatore, Madurai, Prayagraj among others

    18-20 minutes of the online survey will be administered to online panellists of Markelytics.

    Sample Plan

    The study will be conducted on a weekly tracker basis

    Total Sample Size (During IPL – 6 Weeks) = 20000

    Sample Plan

    The study will be conducted on a weekly tracker basis

    Total Sample Size (During IPL – 6 Weeks) = 20000

    Analysis Variables

    Phase-wise Subscription: City Level, SEC, and Gender + pointers creating a difference to the client's business (Excel)

    Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done)

    Analysis Variables

    Phase-wise Subscription: City Level, SEC, and Gender + pointers creating a difference to the client's business (Excel)

    Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done)

    Information Hub

    What do brands sponsoring or advertising in IPL get from the study? Understand the battleground better where not just the teams go into the tussle, but brands too get into the aggressive mode.

    Comparative Analysis

    Viewership Trend

    Jersey Analysis

    Loyalty Analysis

    ROI Of Campaign

    Impact Scores

    Association Analysis

    Brand Recall

    Brand Personas

    Media Analysis

    Illustrative Outputs

    Insights Studio

    Insights Hub

    How you get better with the above details?

    Questions Handout

    Is your brand ready to ride the highs & lows of IPL branding campaigns next year?

    List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision making for IPL advertisers, sponsors, and media/organizers.

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    The new entrants might change the entire dynamics of your marketing efforts. Are you prepared?