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IPL Insights for ROI Growth.

#IPLBrandsInsightsStudy2024

Track the performance of your IPL campaign, measure ad effectiveness, and optimize the strategic positioning of your brand both on and off the field with actionable insights. 

    Fill out the form to request the approach note
    for the IPL Brands Insights Study 2024

    1 +
    Brands
    Served
    1 +
    Ads
    Evaluated
    $ 0 Mn
    Worth Ad
    Investments Tracked
    1 +
    Advertisers
    Covered
    0 +
    Sponsors
    Covered

    Research Methodology

    Quantitative online surveys for IPL insights - Markelytics

    Quantitative Online Surveys

    135+ Indian Cities covered including Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Chandigarh, Gandhinagar, Indore, Bhopal, Coimbatore, Madurai, Prayagraj among others

    18-20 minutes of the online survey will be administered to online panellists of Markelytics

    Quantitative Online Surveys

    135+ Indian Cities covered including Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Chandigarh, Gandhinagar, Indore, Bhopal, Coimbatore, Madurai, Prayagraj among others

    18-20 minutes of the online survey will be administered to online panellists of Markelytics.
    Quantitative Offline F2F Surveys for IPL data collection - Markelytics

    Sample Plan

    The study will be conducted on a weekly tracker basis

    Total Sample Size (During IPL – 6 Weeks) = 20000

    Sample Plan

    The study will be conducted on a weekly tracker basis

    Total Sample Size (During IPL – 6 Weeks) = 20000
    Key analysis variables for IPL trend evaluation - Markelytics

    Analysis Variables

    Phase-wise Subscription: City Level, SEC, and Gender + pointers creating a difference to the client's business (Excel)

    Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done)

    Analysis Variables

    Phase-wise Subscription: City Level, SEC, and Gender + pointers creating a difference to the client's business (Excel)

    Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done)

    Information Hub

    What do brands sponsoring or advertising in IPL get from the study? Understand the battleground better where not just the teams go into the tussle, but brands too get into the aggressive mode.
    Comparative analysis of IPL brand performance across various metrics.

    Comparative Analysis

    Trends in viewership for the IPL over time - Markelytics

    Viewership Trend

    Analysis of jersey popularity and branding impact in the IPL - Markelytics

    Jersey Analysis

    Insights into fan loyalty and engagement with IPL teams and brands - Markelytics

    Loyalty Analysis

    Return on investment analysis for marketing campaigns in the IPL - Markelytics

    ROI Of Campaign

    Impact scores of various brands and campaigns in the IPL - Markelytics

    Impact Scores

    Analysis of brand associations and their effects on IPL perception - Markelytics

    Association Analysis

    Measurement of brand recall and recognition within the IPL audience - Markelytics

    Brand Recall

    Profiles of different brand personas and their relevance in the IPL context - Markelytics

    Brand Personas

    Analysis of media coverage and its influence on the IPL brand landscape - Markelytics

    Media Analysis

    Illustrative Outputs

    Insights Studio

    Insights Hub

    How you get better with the above details?

    Questions Handout

    Is your brand ready to ride the highs & lows of IPL branding campaigns next year?

    List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision making for IPL advertisers, sponsors, and media/organizers.

    Explore how IPL affects your brand campaigns. Get vital marketing questions answered with our detailed, customized report.

    The new entrants might change the entire dynamics of your marketing efforts. Are you prepared?

    Stay ahead in the competitive IPL arena with data-driven insights from the IPL Brands Insights Chronicles: 2019-23

    IPL Brands Insights Chronicles: 2019-23

    To remain competitive and build lasting connections with their audience, brands should analyze data-driven trends to formulate marketing strategies for the IPL 2024. The IPL Brands Insights Chronicles: 2019-23 offers a curated analysis of viewership, sponsorship, brand recall, and more over the last five years. This resource helps make informed decisions, gain strategic advantages, and maximize ROI during the IPL. Don’t miss the chance to make your brand stand out. Request your e-book or contact us at sales@markelytics.com for more information.

    Marketing Questions Handout: A list of questions that the customized report can answer for IPL advertisers, sponsors, and media/organizers.

    Enquiries

    General Enquiries: response@markelytics.com

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    Enquiries

    General Enquiries: response@markelytics.com

    Follow us

    INDIA   |   USA   |   UK   |   UAE   |   SINGAPORE  |  INDONESIA   |  SOUTH KOREA  | KSA

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