From Pitch to Profit,
IPL Insights for ROI Growth.
#IPLBrandsInsightsStudy2024Track the performance of your IPL campaign, measure ad effectiveness, and optimize the strategic positioning of your brand both on and off the field with actionable insights.
Served
Evaluated
Investments Tracked
Covered
Covered
Research Methodology
Quantitative Online Surveys
18-20 minutes of the online survey will be administered to online panellists of Markelytics
Quantitative Online Surveys
18-20 minutes of the online survey will be administered to online panellists of Markelytics.
Sample Plan
Total Sample Size (During IPL – 6 Weeks) = 20000
Sample Plan
Total Sample Size (During IPL – 6 Weeks) = 20000
Analysis Variables
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done)
Analysis Variables
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done)
Information Hub
What do brands sponsoring or advertising in IPL get from the study? Understand the battleground better where not just the teams go into the tussle, but brands too get into the aggressive mode.
Comparative Analysis
Viewership Trend
Jersey Analysis
Loyalty Analysis
ROI Of Campaign
Impact Scores
Association Analysis
Brand Recall
Brand Personas
Media Analysis
Illustrative Outputs
Insights Studio
Insights Hub
How you get better with the above details?
Questions Handout
Is your brand ready to ride the highs & lows of IPL branding campaigns next year?List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision making for IPL advertisers, sponsors, and media/organizers.
The new entrants might change the entire dynamics of your marketing efforts. Are you prepared?
IPL Brands Insights Chronicles: 2019-23
To remain competitive and build lasting connections with their audience, brands should analyze data-driven trends to formulate marketing strategies for the IPL 2024. The IPL Brands Insights Chronicles: 2019-23 offers a curated analysis of viewership, sponsorship, brand recall, and more over the last five years. This resource helps make informed decisions, gain strategic advantages, and maximize ROI during the IPL. Don’t miss the chance to make your brand stand out. Request your e-book or contact us at sales@markelytics.com for more information.