Study Brief 2024

IPL Insights - Markelytics :IPL Brands Insights :Study Brief 2024

From Pitch to Profit,
IPL Insights for ROI Growth.

#IPLBrandsInsightsStudy2024

Track the performance of your IPL campaign, measure ad effectiveness, and optimize the strategic positioning of your brand both on and off the field with actionable insights. 

Request Approach Note

    Fill out the form to request the approach note
    for the IPL Brands Insights Study 2024

    1 +
    Brands
    Served
    1 +
    Ads
    Evaluated
    $ 0 Mn
    Worth Ad
    Investments Tracked
    1 +
    Advertisers
    Covered
    0 +
    Sponsors
    Covered

    Research Methodology

    Quantitative online surveys for IPL insights - Markelytics

    Quantitative Online Surveys

    135+ Indian Cities covered including Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Chandigarh, Gandhinagar, Indore, Bhopal, Coimbatore, Madurai, Prayagraj among others

    18-20 minutes of the online survey will be administered to online panellists of Markelytics

    Quantitative Online Surveys

    135+ Indian Cities covered including Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Chandigarh, Gandhinagar, Indore, Bhopal, Coimbatore, Madurai, Prayagraj among others

    18-20 minutes of the online survey will be administered to online panellists of Markelytics.
    Quantitative Offline F2F Surveys for IPL data collection - Markelytics

    Sample Plan

    The study will be conducted on a weekly tracker basis

    Total Sample Size (During IPL – 6 Weeks) = 20000

    Sample Plan

    The study will be conducted on a weekly tracker basis

    Total Sample Size (During IPL – 6 Weeks) = 20000
    Key analysis variables for IPL trend evaluation - Markelytics

    Analysis Variables

    Phase-wise Subscription: City Level, SEC, and Gender + pointers creating a difference to the client's business (Excel)

    Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done)

    Analysis Variables

    Phase-wise Subscription: City Level, SEC, and Gender + pointers creating a difference to the client's business (Excel)

    Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done)

    Information Hub

    What do brands sponsoring or advertising in IPL get from the study? Understand the battleground better where not just the teams go into the tussle, but brands too get into the aggressive mode.
    Comparative analysis of IPL brand performance across various metrics.

    Comparative Analysis

    Trends in viewership for the IPL over time - Markelytics

    Viewership Trend

    Analysis of jersey popularity and branding impact in the IPL - Markelytics

    Jersey Analysis

    Insights into fan loyalty and engagement with IPL teams and brands - Markelytics

    Loyalty Analysis

    Return on investment analysis for marketing campaigns in the IPL - Markelytics

    ROI Of Campaign

    Impact scores of various brands and campaigns in the IPL - Markelytics

    Impact Scores

    Analysis of brand associations and their effects on IPL perception - Markelytics

    Association Analysis

    Measurement of brand recall and recognition within the IPL audience - Markelytics

    Brand Recall

    Profiles of different brand personas and their relevance in the IPL context - Markelytics

    Brand Personas

    Analysis of media coverage and its influence on the IPL brand landscape - Markelytics

    Media Analysis

    Illustrative Outputs

    Insights Studio
    Unveiling the Influence of Jersey Designs on Team Popularity and Fan Engagement
    Measuring the Brand Boost from IPL Team Partnerships
    Quantifying Brand Impact: Scores and Metrics from IPL Sponsorships
    Maximizing Returns: Strategies for Tracking IPL Sponsorship ROI
    Weekly Insights: Monitoring Brand Performance Throughout the IPL Season
    Evaluating the Effectiveness of IPL Campaigns on Brand Usage and Perception

    Insights Hub

    How you get better with the above details?
    Redefine your brand strategy - Markelytics
    Redefine your brand strategy
    Gauge coverage throughout the IPL - Markelytics
    Gauge coverage throughout the IPL
    Understand your target profile better - Markelytics
    Understand your target profile better
    Understand your competition better - Markelytics
    Understand your competition better
    Solve the Campaign ROI Conundrum - Markelytics
    Solve the Campaign ROI Conundrum
    Understand the in-market campaign effectiveness - Markelytics
    Understand the in-market campaign effectiveness
    Decipher share of mind & share of media basket - Markelytics
    Decipher share of mind & share of media basket
    Understand the brand persona of each team - Markelytics
    Understand the brand persona of each team
    Understand the team’s impact with Impact Score - Markelytics
    Understand team’s impact with Impact Score

    Questions Handout

    Is your brand ready to ride the highs & lows of IPL branding campaigns next year?

    List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision making for IPL advertisers, sponsors, and media/organizers.

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    Explore how IPL affects your brand campaigns. Get vital marketing questions answered with our detailed, customized report.

    The new entrants might change the entire dynamics of your marketing efforts. Are you prepared?

    Request Approach Note
    Stay ahead in the competitive IPL arena with data-driven insights from the IPL Brands Insights Chronicles: 2019-23

    IPL Brands Insights Chronicles: 2019-23

    To remain competitive and build lasting connections with their audience, brands should analyze data-driven trends to formulate marketing strategies for the IPL 2024. The IPL Brands Insights Chronicles: 2019-23 offers a curated analysis of viewership, sponsorship, brand recall, and more over the last five years. This resource helps make informed decisions, gain strategic advantages, and maximize ROI during the IPL. Don’t miss the chance to make your brand stand out. Request your e-book or contact us at sales@markelytics.com for more information.

    Request E-book Now

    Marketing Questions Handout: A list of questions that the customized report can answer for IPL advertisers, sponsors, and media/organizers.

    Download