Measure Campaign Effectiveness
#ScreenIsStadiumLimited Dimensions of Screens mean Limitless opportunities for brands/sponsors advertising in this IPL – measure them across TV & multiple digital channels.
Research Methodology
Quantitative Online Surveys
For Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad & Pune: 18-20 minutes online survey to panelists of Markelytics.
Quantitative Online Surveys
For Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad & Pune: 18-20 minutes online survey to panelists of Markelytics.
Sample Plan
Week 1 to Week 7: 495
Total Sample Size (during IPL 7 weeks): 3465
Total Sample Size (during IPL 7 weeks): 3465
Sample Plan
Week 1 to Week 7: 495
Total Sample Size (during IPL 7 weeks): 3465
Total Sample Size (during IPL 7 weeks): 3465
Analysis Variables
Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done).
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done).
Analysis Variables
Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done).
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done).
Information Hub
What do brands sponsoring or advertising in IPL get from the study? Understand the battleground better where not just the teams go into the tussle, but brands too get into the aggressive mode.
Comparative Analysis
Viewership Trend
Jersey Analysis
Loyalty Analysis
ROI Of Campaign
Impact Scores
Association Analysis
Brand Recall
Brand Personas
Media Analysis
Insights Hub
How you get better with the above details?
Questions Handout
The Impact of IPL is big but is it the same for your Brand Campaigns?List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision making for IPL advertisers, sponsors, and media/organizers.
