Her Performance, Our Insights, Your Brand's Dominance
#WPLBrandsInsightsStudy2024Advertising isn’t just about spending money; it’s the strategic dance of making impactful moves at the right moment. Discover the advertising precision with our insightful WPL Study.
Research Methodology
Quantitative Online Surveys
Cities Covered: Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Jodhpur, Udaipur, Mohali, Ludhiana, Chandigarh, Gandhinagar, Vadodara, Surat, Indore, Bhopal, Jabalpur, Coimbatore, Madurai, Salem, Trichy, Prayagraj, Agra, Kanpur, Varanasi;
18-20 minutes of the online survey will be administered to online panellists of Markelytics.
18-20 minutes of the online survey will be administered to online panellists of Markelytics.
Quantitative Online Surveys
Cities Covered: Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Jodhpur, Udaipur, Mohali, Ludhiana, Chandigarh, Gandhinagar, Vadodara, Surat, Indore, Bhopal, Jabalpur, Coimbatore, Madurai, Salem, Trichy, Prayagraj, Agra, Kanpur, Varanasi;
18-20 minutes of the online survey will be administered to online panellists of Markelytics.
18-20 minutes of the online survey will be administered to online panellists of Markelytics.
Sample Plan
The study will be conducted on a weekly tracker basis.
Total Sample Size (During WPL – 3 Weeks) = 2400
Total Sample Size (During WPL – 3 Weeks) = 2400
Sample Plan
The study will be conducted on a weekly tracker basis.
Total Sample Size (During WPL – 3 Weeks) = 2400
Total Sample Size (During WPL – 3 Weeks) = 2400
Analysis Variables
Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During WPL Subscription: Detailed PowerPoint (Post phase included if done).
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During WPL Subscription: Detailed PowerPoint (Post phase included if done).
Analysis Variables
Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During WPL Subscription: Detailed PowerPoint (Post phase included if done).
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During WPL Subscription: Detailed PowerPoint (Post phase included if done).
Information Hub
Discover the invaluable insights into advertising precision, ROI optimization, and the strategic mastery necessary to excel in WPL advertising.
Comparative Analysis
Viewership Trend
Jersey Analysis
Loyalty Analysis
ROI Of Campaign
Impact Scores
Association Analysis
Brand Recall
Brand Personas
Media Analysis
Illustrative Outputs
Insights Studio
Insights Hub
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