Measure, Monitor
& Magnify

#AdvanceYourMoves

Strategic planning sets the foundation, while real-time monitoring acts as a guiding star. Monitor live performance and adjust promptly with our WPL Brands Insights Study 2023.

Research Methodology

Quantitative Online Surveys

Cities Covered: Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Jodhpur, Udaipur, Mohali, Ludhiana, Chandigarh, Gandhinagar, Vadodara, Surat, Indore, Bhopal, Jabalpur, Coimbatore, Madurai, Salem, Trichy, Prayagraj, Agra, Kanpur, Varanasi;

18-20 minutes of the online survey will be administered to online panellists of Markelytics.

Quantitative Online Surveys

Cities Covered: Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Jodhpur, Udaipur, Mohali, Ludhiana, Chandigarh, Gandhinagar, Vadodara, Surat, Indore, Bhopal, Jabalpur, Coimbatore, Madurai, Salem, Trichy, Prayagraj, Agra, Kanpur, Varanasi;

18-20 minutes of the online survey will be administered to online panellists of Markelytics.

Sample Plan

The study will be conducted on a weekly tracker basis.
Total Sample Size (During WPL – 3 Weeks) = 2400

Sample Plan

The study will be conducted on a weekly tracker basis.
Total Sample Size (During WPL – 3 Weeks) = 2400

Analysis Variables

Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During WPL Subscription: Detailed PowerPoint (Post phase included if done).

Analysis Variables

Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During WPL Subscription: Detailed PowerPoint (Post phase included if done).

Information Hub

What do brands sponsoring or advertising in WPL get from the study? Understand the battleground better where not just the teams go into the tussle, but brands too get into the aggressive mode.

Comparative Analysis

Viewership Trend

Jersey Analysis

Loyalty Analysis

ROI Of Campaign

Impact Scores

Association Analysis

Brand Recall

Brand Personas

Media Analysis

Insights Hub

How you get better with the above details?

Equip your team with the tools and knowledge essential for driving impactful IPL advertising campaigns! Interested to know more, click need more details and fill out the form now.

Questions Handout

Is your brand ready to ride the highs & lows of WPL branding campaigns next year?

List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision-making for WPL advertisers, sponsors, and media/organizers.

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