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#AdvanceYourMoves

Your target audience & maximize the ROI of your marketing efforts. Analyze the history and decide on your next moves in the upcoming seasons of WPL.

Craft winning strategies backed by data and actionable insights

Highlights

Uncovering insights that impact the decision making of brands taking the WPL plunge;
among many, here are a few insightful pointers from WPL Brands Insights Book 2023.
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Highly Recalled Brands

Tata Safari, being the title sponsor of WPL, is the most recalled brand with a recall rate of 95% followed by Policy Bazaar at 55% & Ambuja cement at 52%

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Unravelling the Pulse of Masses

Mumbai Indians was the most popular team in WPL with a national appeal of 85% followed by Delhi Capitals 70% and Royal Challengers Bangalore 69%

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Shift to the OTT Platforms

JIO Cinema and JIO TV Cinema have expanded their audience reach, prompting a shift towards the OTT platform for convenient digital consumption on the go

Insights Studio

A snapshot of a few analysis covered in the book this year

Team's National Popularity

Team's National Popularity

Mumbai Indians emerge as the undisputed champions of cricket fandom with an overwhelming 85% national popularity, leaving their rivals in the dust.

Top Brands Recalled

Top Brands Recalled

Tata dominates WPL 2023 as the reigning title sponsor and the most popular brand, while Policy Bazaar and Ambuja Cement secure significant recall in the league.

Team's Performance Impact

Team's Performance Impact

RCB witnessed a decline in viewership after consecutive losses but experienced a resurgence after two impressive matches, rallying from a low point in Week 2.

Post-match Awards Recall

Post-match Awards Recall

Himalaya Wellness Player of the Match boasts a striking 70% recall, while Tata Safari Powerful Striker of the Match gains recall through consistent viewership.