Captivate, Connect #AdvanceYourMoves
Your target audience & maximize the ROI of your marketing efforts. Analyze the history and decide on your next moves in the upcoming seasons of WPL.
Craft winning strategies backed by data and actionable insights
HighlightsUncovering insights that impact the decision making of brands taking the WPL plunge;
among many, here are a few insightful pointers from WPL Brands Insights Book 2023.
Highly Recalled Brands
Tata Safari, being the title sponsor of WPL, is the most recalled brand with a recall rate of 95% followed by Policy Bazaar at 55% & Ambuja cement at 52%
Unravelling the Pulse of Masses
Mumbai Indians was the most popular team in WPL with a national appeal of 85% followed by Delhi Capitals 70% and Royal Challengers Bangalore 69%
Shift to the OTT Platforms
JIO Cinema and JIO TV Cinema have expanded their audience reach, prompting a shift towards the OTT platform for convenient digital consumption on the go