Striking Ads, Smashing Boundaries

#AdPrecisionPlay

Advertising isn’t just about spending money; it’s the strategic dance of making impactful moves at the right moment. Discover the advertising precision with our insightful WPL Study and leverage opportunities, captivate audiences, and measure ROI.

Monitor live performance and adjust promptly with our IPL Brands Insights Study - Markelytics

Research Methodology

Quantitative online surveys for IPL insights - Markelytics

Quantitative Online Surveys

Cities Covered: Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Jodhpur, Udaipur, Mohali, Ludhiana, Chandigarh, Gandhinagar, Vadodara, Surat, Indore, Bhopal, Jabalpur, Coimbatore, Madurai, Salem, Trichy, Prayagraj, Agra, Kanpur, Varanasi;

18-20 minutes of the online survey will be administered to online panellists of Markelytics.

Quantitative Online Surveys

Cities Covered: Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Jodhpur, Udaipur, Mohali, Ludhiana, Chandigarh, Gandhinagar, Vadodara, Surat, Indore, Bhopal, Jabalpur, Coimbatore, Madurai, Salem, Trichy, Prayagraj, Agra, Kanpur, Varanasi;

18-20 minutes of the online survey will be administered to online panellists of Markelytics.
Quantitative Offline F2F Surveys for IPL data collection - Markelytics

Sample Plan

The study will be conducted on a weekly tracker basis.
Total Sample Size (During WPL – 3 Weeks) = 2400

Sample Plan

The study will be conducted on a weekly tracker basis.
Total Sample Size (During WPL – 3 Weeks) = 2400
Key analysis variables for IPL trend evaluation - Markelytics

Analysis Variables

Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During WPL Subscription: Detailed PowerPoint (Post phase included if done).

Analysis Variables

Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During WPL Subscription: Detailed PowerPoint (Post phase included if done).

Information Hub

Discover the invaluable insights into advertising precision, ROI optimization, and the strategic mastery necessary to excel in WPL advertising.
Comparative analysis of IPL brand performance across various metrics.

Comparative Analysis

Trends in viewership for the IPL over time - Markelytics

Viewership Trend

Analysis of jersey popularity and branding impact in the IPL - Markelytics

Jersey Analysis

Insights into fan loyalty and engagement with IPL teams and brands - Markelytics

Loyalty Analysis

Return on investment analysis for marketing campaigns in the IPL - Markelytics

ROI Of Campaign

Impact scores of various brands and campaigns in the IPL - Markelytics

Impact Scores

Analysis of brand associations and their effects on IPL perception - Markelytics

Association Analysis

Measurement of brand recall and recognition within the IPL audience - Markelytics

Brand Recall

Profiles of different brand personas and their relevance in the IPL context - Markelytics

Brand Personas

Analysis of media coverage and its influence on the IPL brand landscape - Markelytics

Media Analysis

Insights Hub

How you get better with the above details?

Equip your team with the tools and knowledge essential for driving impactful IPL advertising campaigns! Interested to know more, click need more details and fill out the form now.

Questions Handout

Is your brand ready to ride the highs & lows of WPL branding campaigns next year?

List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision-making for WPL advertisers, sponsors, and media/organizers.

WPL (Women's Premier League) insights with Markelytics

Enquiries

General Enquiries: response@markelytics.com

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Enquiries

General Enquiries: response@markelytics.com

Follow us

INDIA   |   USA   |   UK   |   UAE   |   SINGAPORE  |  INDONESIA   |  SOUTH KOREA  | KSA

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