Make your Marketing Investment Count during the IPL

Pioneers in conducting the IPL Brand Insights Study from 2019 and offering innovative analysis, helping brands enhance Reach, Visibility, and Revenue during IPL. With our expertise, we assess brand performance and IPL team associations, measuring their impact on brand awareness and consumer resonance. 

A Bespoke Insightful Study

IPL Brands Insights Study

To measure the ad-effectiveness of your campaign

To craft strategies backed by consumer insights

To pre-empt purchase behaviour of consumers

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Worth Ad Investments Tracked
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Key Analysis Covered

In-depth IPL Insights
ROI Analysis

Understand the real value of your campaign investment in IPL

Viewership Analysis

Know where and when your audience engages the most

Loyalty Analysis

Explore deep-rooted loyalty towards the IPL teams

Jersey Analysis

Optimize your brand's visibility on players' jerseys

Popularity Analysis

Understand the crowds’ favourite teams and players

Brand Recall

Examine how well sponsors & advertisers left their mark on viewers

Pioneering IPL Brands Insights Study since 2019 and proudly marching forward

Our IPL Journey

Pioneered & Propelling

Recognizing the concerns of several clients regarding campaign effectiveness and return on investment during the IPL, Velocity MR (soon to be merged with its parent brand Markelytics) took a bold step in 2019 by introducing the IPL Brands Insights Book. Armed with the insights garnered from this study, brands have the power to transcend the boundaries of advertisement and create memorable experiences that resonate with their target audience. 

Illustrative Outputs

Insights Studio


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